Marketing: Keep your eye on the ball...the key to building the foundation before the fun.
Co-Founder and President of Blue Elephant Design & Marketing, known as
the top real estate marketing agency in Toronto. Getting his start as the
regional Head of Sales and Marketing for a large software provider in the
US. Blair refocused his attention on smaller businesses 7 years ago seeing
the potential for SMBs to be world class through online marketing strategies.
With his roots planted in the competitive world of real estate, Blair developed
a finely tuned ability to leverage search, social media and video to grow brands
and build businesses. From in depth analytics to simple social marketing tactics,
Blair has led the way in training entrepreneurs on successful business growth thru
Anne T. Donahue
The Age of Authenticity: Transparency as an Action Tool
Anne T. Donahue is a writer and person from Cambridge, Ontario. Her first book, Nobody
Cares, comes out with ECW in September 2018, and you can hear her on CBC Q every Tuesday
morning talking about pop culture. She writes a weekly newsletter, That's What She Said, and
is currently developing a podcast with eOne. You can read her work on Flare, FASHION Canada,
Cosmopolitan, The Globe and Mail, i- D, Nylon, and Refinery29 among others, or you can follow
her on Twitter where she has opinions about everything
Best Practices in Content Creation, Digital Strategy and Digital Marketing
Francis Gosselin is the president of FG8 Consulting, as well as an author, public speaker, blogger and ambassador
of the C2-MTL business conference. He has worked around the world helping companies achieve their growth goals.
Francis has also acted as the editor-in-chief of various digital publications and built countless digital
marketing campaigns for clients.
Making Digital Marketing Work for Your Business
Jacob Kettner has been in the digital marketing space for 13 years and currently runs the top SEO agency in Winnipeg.
While this statement may be subjective, if you search Google for "Winnipeg SEO", you will find Jacob's agency,
First Rank, at the top of the results. He's a strong believer that there isn't one digital marketing strategy
that is right for all businesses, and it should be looked at from a holistic perspective. In addition, Jacob
is a partner in SerpForce, a program designed to train and help SEO agency owners.
How To Attract Customers & Build Online Communities
Tom Yawney is a writer, speaker, and digital media strategist. Since 2010, Tom has helped hundreds of companies
build their online presence through digital marketing and advertising. The plans he creates typically
include some combination of web development, SEO, local search, PPC, social media, social advertising,
display, influencer marketing, and online review generation.
Inbound Marketing: Leveraging Content and the Right Tools to Grow Your Business.
Named as one of 2014's "Top 30 under 30" by Marketing Magazine, Bram Warshafsky is a founder
and partner at 5Crowd, a Toronto startup that connects marketing departments with online freelancers.
Before 5Crowd, Bram held various brand management and digital marketing roles at Johnson & Johnson.
He is a graduate of Queen's School of Business and appears frequently as a marketing speaker.
He also teaches the highly-rated Marketing Strategy Class at George Brown College in Toronto.
Navigating The Digital Marketing Landscape: How Small Businesses Can Succeed Online
Paul runs an SEO consulting firm specializing in helping companies of all sizes grow their businesses
through online marketing tactics. As an acclaimed SEO expert and link building freelancer with over
10 years of experience, he is also a frequent speaker on SEO, website building and marketing for SMBs.
He is extremely passionate about the practice of search engine optimization and link building;
successfully carving out a reputation for himself in the industry by consistently delivering phenomenal results.
Digital Marketing For Small and Medium Businesses: A Holistic Approach
Amanda began her career as a Calgary Small Business Owner. Her passions immediately grew towards Marketing and Sales.
Her current role is Marketing Director for one of North America's fastest growing digital agencies,
and the Chamber of Commerce's Agency on Record. Her expertise ranges from Website Conversion Rate
Optimization (CRO), User Experience, SEO, AdWords and Paid Digital Ads, Email Marketing, Reputation Management,
Content Marketing, Marketing Automation, Video Production and Management, Traditional Advertising and creating
annual Marketing Budgets with aggressive sales targets and KPI's.
How to Garner Attention and Engagement From the New Consumer in 2018s
Christian Lunny is a creative leader and a born nonconformist entrepreneur. He is the co-founder of Musi, the
tenth largest music streaming service with 2.5 million monthly active users, ranking consistently top 100
in the Apple App Store for the past 2 years. He is also the founder of Dash Agency, a digital agency,
storytelling and building for the largest consumer brands across North America. In 2015 Christian was
featured in Marketing Magazine's top 30 under 30, and in 2016 was listed on Canadian Businesses Change Agents list.
What is your "Brand Story"? Why Storytelling Is The Most Effective Digital Marketing Strategy
Derek has a diverse skillset and almost a decade of experience from web design, SEO, digital marketing
to social media, video & photo production and communication design. He helped established one of
Vancouver's leading web design & development company, WittyCookie, and assisted in serving over 1,500
small to medium sized businesses globally. Derek is currently providing consultations with businesses
and partnering with other consulting firms in helping $1M+ enterprise clients grow in digital marketing.
Building community around your brand through social media
Kari is a TV and Radio personality based in Edmonton, Alberta. Beyond regular media
appearances, her recent project, a popular style and parenting website
(www.kariskelton.com) is among the most followed in Western Canada.
She is insightful and fun, always bringing a great energy and lessons.
Top 10 Tips on Building an Engaged Audience with Social Media
Through years of research and trial and error, Ricky Forbes has learned how to build businesses using social media. Starting 5 years ago, using social media to turn a hobby of storm chasing into an international TV show, Tornado Hunters. With 450,000 followers personally, he has learned first hand what works and how to apply it. Ricky now owns Blue Moose Media, one of Western Canada's leading resources for social media training & management
Enhancing Your Customer Experience Through Digital Marketing
Founder and President of Blue Cow Marketing, small business is a way of life.
In fact, the entrepreneurial spirit is practically woven into his DNA.
As a small boy, he tagged along with his grandfather as he maintained a
successful TV repair business. Later he helped renovate the kitchen for his
grandmother's cake shop, and all the while, his mother ran a craft business
in his childhood home. Unsurprisingly, by the time he was in high school Shaun
went into business for himself. Upon completion of his studies in television production,
he spent more than a decade exploring every corner of Canada and learning about the
business world as an employee. From non- profits to corporations and revenue development
to web design, Shaun has seen it all. Today, he consults small and medium businesses on
how to grow through a holistic approach to digital marketing. His expertise spans SEO,
SEM, web development and more.
Digital Tips, Tools and Tactics to Help Grow Your Business in 2018
Darian Kovacs, founder of award-winning company Jelly
Marketing, has worked with various local, national and global
brands on how to create a social media plan for their
business. Darian will educate and inspire you to create one
of your own.
Philippe R. Bertrand
How to take advantage of social networks for your business
A reputed leader within Quebec’s SME community, Philippe R. Bertrand is a serial entrepreneur who built 10 companies in 17
years. Philippe helps companies and institutions deploy smart, innovative digital strategies to increase their value.